Real Estate Enterprises and Venture Capital to Be First Settlers of New Horizon Discovered in Senior Housing

In recent years, leading real-estate enterprises like Vanke, Poly, Sino-Ocean, Evergrande and Greenland all set foot in senior housing market, which is indicating that the momentum of rapid dividend growth gained from traditional development pattern is declining and the market needs transformation and upgrading to create new growth points. Along with the irresistible aging trend in China, senior housing becomes a new favorite of the market. Statistics show that there are over 35 listed companies, more than 80 unlisted real-estate enterprises and over 20 unlisted insurance companies having invested in senior housing market. It is estimated that in 15 years or so the value of China’s senior housing market is going to exceed 10 trillion yuan and it will replace commercial housing as the largest sector of Chinese economy.

Launch of Featured Area of Senior Housing to Create Comprehensive Platform
The current problem faced by senior housing investors is the fact that this emerging sector is characterized by large investment with a long-term payback period although it promises a bright future. The first settlers are still exploring for a mature and sustainable profit model. To solve this problem, the 4th China International Silver Industry Exhibition in collaboration with Guangdong Real Estate Association has created a “South China Senior Housing Featured Area”. Together with a group of real- estate companies and venture capital investors including Poly, Taikang, Goodfield Nursing, CP Homes, Silver Beauty, Taicheng Life Garden and Xiangli Baiyue Senior Living, this “South China Senior Housing Featured Area” aims to provide a multi-dimensional platform for experience exchange, resource integration, information sharing and mutual assistance.

Incorporating Patterns of Home and Abroad to Build All-Dimensional Service System
SIC South China Senior Housing Featured Areawill be characterized by two highlights. First, it will present the companies’ operation models concerning senior housing projects from the aspects of residence, nursing, health care and mental support.Secondly, it will bring together diverse successful experience from home and abroad to help investors and developers find a proper business model customized for Chinese market and themselves, and to help them capture the market via scale development by replicating successful models.

Taikang Community Yue Garden, a two-billion project of Taikang Medical and Elderly Care Community that is able to accommodate 1300 households, has been open for business since January 2017. As the first of its kind in South China funded by Taikang, this community provides four distinct service modes of independent living, assisted living, memory care and skilled nursing into a one-stop solution to retired life, based on the CCRC elderly care pattern known around the world.

CP Homes is a well-known American chain brand of elderly care, specialized in residential and medical services for the elderly. Unlike traditional nursing homes, CP Homes integrates medical care, catering and entertainment, offers high-quality residential and medical services to the elderly and it also provides customized elderly care services for middle and high-end markets. As the “Top Senior Home” ranked by American government, CP Homes is accelerating its access to Chinese market with its outstanding operation concept and internationalized service model.

Upgrading of Pavilions to Realize Win-Win Cooperation

As the 4th SIC always follows current market trends and focuses on frontier topics, it is undergoing another round of upgrade. Four Featured Areas of Senior Housing, Service Robot, Nursing Bed and Resilient Flooring will debut at this session of SIC; in addition, efforts will be made to further upgrade the four themed pavilions, Barrier-Free Living Pavilion, Rehabilitation & Nursing Care Pavilion, Smart Nursing Pavilion and Healthy Living Pavilion in the hope of displaying the latest products, technologies and solutions of all segments and creating a platform for communication and resource sharing by integrating global knowledge and expertise in order to promote the development of China’s senior care industry.

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